The Accidental Marketer Complete Strategy Course
Everything You Need to Know About Creating a World-Class Strategic Marketing Plan
Learn how to create differentiation and competitive advantage for your products or services quickly and on your own timeframe! This full strategic marketing course packs all of the knowledge of a business school masters-level curriculum into short videos, tools and templates that you can view when and where you want. Included in the course is an on-line toolkit so that you can immediately take what you learn and build your very own plan!
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Your Instructor
Tom Spitale and Mary Abbazia are co-authors of The Accidental Marketer published by Wiley. Sean Welham is the head of European Operations for Impact Planning Group, parent company of The Accidental Marketer. They have each spent the last 20 years helping b2b companies quickly build the marketing plan skills that drive competitive advantage and differentiation.
Course Curriculum
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StartBusiness Challenge Introduction (5:23)
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StartBusiness Challenge Case Study (4:57)
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StartHow To Create a Business Challenge Statement (5:01)
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StartIntroduction to the E-Toolkit
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StartLogging In to the E-Toolkit (1:54)
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StartE-Toolkit for Business Challenge (1:45)
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StartBusiness Challenge Downloadable Worksheet
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StartInfluence Map Funny Video (0:36)
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StartInfluence Map Introduction (3:10)
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StartCase Study #1 - How an Influence Map Changed An Entire Industry (3:59)
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StartCase Study #2 - Big Insights From A Prototypical B2B Influence Map (4:21)
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StartHow To Build an Influence Map (4:35)
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StartE-Toolkit for Influence Map (5:24)
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StartPLEASE WATCH: New Time-Saving Functionality for E-Toolkit For Influencer Map (1:10)
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StartInfluence Map Downloadable Worksheet
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Start"Extra Credit": Reading and Podcast
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StartInfluence Map Module Quiz
Frequently Asked Questions
WANT MORE?
If you like the course and want to discuss how you can get a customized version of this program for your company -- or host a live workshop -- please contact us by clicking on the "head and shoulder" icon in the top right corner of the browser page. Choose "Contact" on the drop-down menu, fill in the subject and message and hit send. We will get right back to you.