The Accidental Marketer Complete Strategy Course

Everything You Need to Know About Creating a World-Class Strategic Marketing Plan

Learn how to create differentiation and competitive advantage for your products or services quickly and on your own timeframe! This full strategic marketing course packs all of the knowledge of a business school masters-level curriculum into short videos, tools and templates that you can view when and where you want. Included in the course is an on-line toolkit so that you can immediately take what you learn and build your very own plan!

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Your Instructor


Tom Spitale, Mary Abbazia and Sean Welham
Tom Spitale, Mary Abbazia and Sean Welham

Tom Spitale and Mary Abbazia are co-authors of The Accidental Marketer published by Wiley. Sean Welham is the head of European Operations for Impact Planning Group, parent company of The Accidental Marketer. They have each spent the last 20 years helping b2b companies quickly build the marketing plan skills that drive competitive advantage and differentiation.


Course Curriculum


  Welcome!
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  Business Challenge Module
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  Influence Map Module
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  Benefits Ladder Module
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  Segmentation Module
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  Competitors Module
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  Attractiveness Module
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  Ability to Win Module
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  Prioritizer Module
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  Differential Advantage Module
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  Positioning Module
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  Value Proposition Module
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  Pricing Module
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Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish. You will have access to the course and online toolkit as long as you are paying the $90 monthly fee or your annual fee is in effect.
How long do I have access to the course?
While paying the $90 monthly fee (or annual fee), you will have unlimited access to this course and online e-toolkit for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund. Also, you can choose to cancel your $90 monthly fee at any time.

WANT MORE?

If you like the course and want to discuss how you can get a customized version of this program for your company -- or host a live workshop -- please contact us by clicking on the "head and shoulder" icon in the top right corner of the browser page. Choose "Contact" on the drop-down menu, fill in the subject and message and hit send. We will get right back to you.