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The Accidental Marketer Complete Strategy Course
Welcome!
Start Here (2:44)
Business Challenge Module
Business Challenge Introduction (5:23)
Business Challenge Case Study (4:57)
How To Create a Business Challenge Statement (5:01)
Introduction to the E-Toolkit
Logging In to the E-Toolkit (1:54)
E-Toolkit for Business Challenge (1:45)
Business Challenge Downloadable Worksheet
Influence Map Module
Influence Map Funny Video (0:36)
Influence Map Introduction (3:10)
Case Study #1 - How an Influence Map Changed An Entire Industry (3:59)
Case Study #2 - Big Insights From A Prototypical B2B Influence Map (4:21)
How To Build an Influence Map (4:35)
E-Toolkit for Influence Map (5:24)
PLEASE WATCH: New Time-Saving Functionality for E-Toolkit For Influencer Map (1:10)
Influence Map Downloadable Worksheet
"Extra Credit": Reading and Podcast
Influence Map Module Quiz
Benefits Ladder Module
Benefits Ladder Funny Video (0:41)
Benefits Ladder Introduction (5:15)
Benefits Ladder Case Study (4:58)
How To Build a Benefits Ladder (5:45)
E-Toolkit for Benefits Ladder (2:54)
Benefits Ladder Downloadable Worksheet
Benefits Ladder Podcast
Vietnam Card Sort Video (5:49)
Benefits Ladder Module Quiz
Segmentation Module
Segmentation Introduction (4:32)
Segmentation Case Study (5:43)
How To Segment (5:59)
Segmentation Reading: Excerpt from The Accidental Marketer Book
E-Toolkit for Segmentation (3:45)
Segmentation Downloadable Worksheet
Segmentation Podcast
Segmentation TEDx Presentation (14:31)
Vietnam Card Sort Video (5:49)
Segmentation Module Quiz
Competitors Module
Competitors Introduction (4:34)
Competitors Case Study (2:59)
How to Use the Competitor Tool (5:34)
E-Toolkit for Competitors (2:11)
Competitors Downloadable Worksheet
Competitors Podcast
Competitors Module Quiz
Attractiveness Module
Attractiveness Introduction (5:23)
Attractiveness Case Study (4:34)
How To Use the Attractiveness Tool (2:55)
E-Toolkit for Attractiveness (3:55)
Attractiveness Downloadable Worksheet
Attractiveness Podcast
Attractiveness Module Quiz
Ability to Win Module
Ability to Win Introduction (4:26)
Ability to Win Case Study (3:51)
How To Build Your Ability to Win (8:47)
Ability to Win Reading: Excerpt from The Accidental Marketer Book
E-Toolkit for Ability to Win (5:40)
Ability to Win Downloadable Worksheet
Ability to Win Podcast
Ability to Win Module Quiz
Prioritizer Module
Prioritizer Introduction (2:16)
Prioritizer Case Study (3:47)
How To Build Your Prioritizer (5:19)
E-Toolkit for Prioritizer (2:09)
Prioritizer Downloadable Worksheet
Prioritizer Podcast
Prioritizer Module Quiz
Differential Advantage Module
Differential Advantage Introduction (4:10)
Differential Advantage Case Study (2:21)
How To Create a Differential Advantage (6:50)
E-Toolkit for Differential Advantage (4:42)
Differential Advantage Downloadable Worksheet
Differential Advantage Podcast
Differential Advantage Module Quiz
Positioning Module
Positioning Introduction (5:15)
Positioning Case Study (4:21)
How To Create a Positioning Statement (3:48)
Positioning Reading: Excerpt from The Accidental Marketer Book
E-Toolkit for Positioning (1:28)
Positioning Downloadable Worksheet
Positioning Podcast
Positioning Statement Test
Positioning Module Quiz
Value Proposition Module
Value Proposition Introduction (3:22)
Value Proposition Case Study (4:19)
Value Proposition How To (8:11)
E-toolkit for Value Proposition (5:03)
Value Prop Downloadable Worksheet
Value Proposition Podcast
Value Proposition Quiz
Pricing Module
Pricing Introduction (4:21)
Pricing Case Study (4:02)
Pricing How To (3:17)
E-toolkit for Pricing (3:32)
Pricing Downloadable Worksheet
Pricing Podcast
Pricing Quiz
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Differential Advantage Module Quiz
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