Welcome!
Business Challenge Module
Influence Map Module
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Influence Map Funny Video (0:36)
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Influence Map Introduction (3:10)
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Case Study #1 - How an Influence Map Changed An Entire Industry (3:59)
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Case Study #2 - Big Insights From A Prototypical B2B Influence Map (4:21)
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How To Build an Influence Map (4:35)
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E-Toolkit for Influence Map (5:24)
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PLEASE WATCH: New Time-Saving Functionality for E-Toolkit For Influencer Map (1:10)
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Influence Map Downloadable Worksheet
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"Extra Credit": Reading and Podcast
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Influence Map Module Quiz
Benefits Ladder Module
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Benefits Ladder Funny Video (0:41)
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Benefits Ladder Introduction (5:15)
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Benefits Ladder Case Study (4:58)
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How To Build a Benefits Ladder (5:45)
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E-Toolkit for Benefits Ladder (2:54)
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Benefits Ladder Downloadable Worksheet
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Benefits Ladder Podcast
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Vietnam Card Sort Video (5:49)
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Benefits Ladder Module Quiz
Segmentation Module
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Segmentation Introduction (4:32)
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Segmentation Case Study (5:43)
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How To Segment (5:59)
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Segmentation Reading: Excerpt from The Accidental Marketer Book
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E-Toolkit for Segmentation (3:45)
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Segmentation Downloadable Worksheet
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Segmentation Podcast
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Segmentation TEDx Presentation (14:31)
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Vietnam Card Sort Video (5:49)
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Segmentation Module Quiz
Competitors Module
Attractiveness Module
Ability to Win Module
Prioritizer Module
Differential Advantage Module
Positioning Module
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Positioning Introduction (5:15)
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Positioning Case Study (4:21)
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How To Create a Positioning Statement (3:48)
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Positioning Reading: Excerpt from The Accidental Marketer Book
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E-Toolkit for Positioning (1:28)
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Positioning Downloadable Worksheet
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Positioning Podcast
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Positioning Statement Test
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Positioning Module Quiz
Value Proposition Module
Pricing Module
