Strategic Biomedical Marketing Free Preview - Creating an Influence Map

Are You Talking To The Right Customers?

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How do you know if you are talking to the right customers? Things constantly change, yet many companies continue to focus on the same stakeholders as always. This FREE course shows you how to map the changing influence dynamics in your industry, enjoy competitive advantage and achieve industry leadership by detecting industry power shifts BEFORE your competitors do.

"I found this Strategic Biomedical Marketing Course, to be very informative and content-rich. The podcasts, case studies, and toolkit all provided ample learning experiences to get a taste of effective (and not so effective) marketing practices. I feel more confident in assessing my organization’s value, the client’s needs and perceptions, and how to effectively communicate & deliver this value in a meaningful way." Harrison Shapira, Vice Consul, Life Sciences - UK's International Business Development (DIT)

Harrison Shapira

“This was my first online course and admit that I was a bit anxious about the amount of time needed to complete it. The order in which each of you presented information that complemented one another, made completion of each module fun and stress free. Each module was very well taught and made the concepts easy to understand and follow. The case studies helped to strengthen the concepts and tie the information together. The podcasts were helpful in presenting more examples and the tool kit is great for putting the material into practice.” Basilio Raygoza, SoCalGas

Your Instructor


Tom Spitale, Mary Abbazia and Sean Welham
Tom Spitale, Mary Abbazia and Sean Welham

Tom Spitale and Mary Abbazia are co-authors of The Accidental Marketer published by Wiley. Sean Welham is the head of European Operations for Impact Planning Group, parent company of The Accidental Marketer. They have each spent the last 20 years helping b2b companies quickly build the marketing plan skills that drive competitive advantage and differentiation.


Course Curriculum


  Influence Map Module
Available in days
days after you enroll

To Access The Planning Tools E-Toolkit:

Please watch the e-toolkit videos in the course, and then go to www.theplanningtools.com to begin your 15-day free trial. To extend your trial, please send us a message by clicking on the "head and shoulders" icon at the top right of your browser page. Click "Contact" on the drop down message, fill in the subject and a message, and hit send. We will get right back to you.


WANT MORE TOOLS LIKE THIS ONE?

We create custom, on demand strategic marketing courses for companies as well as courses for individuals. If you would like a program like this that is tailored to your company, please send us a message by clicking on the "head and shoulders" icon at the top right of your browser page. Click "Contact" on the drop down message, fill in the subject and a message, and hit send. We will get right back to you.

If you would like individual access to our full strategic marketing course, please enroll in this FREE course and you will see the details on the page that follows. Or you can click here to see further details.

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